Unlocking Japanese Secrets

With every meticulously formulated product, we invite you to embark on a journey of self-care rooted in Japanese tradition.
Discover.

Where nature meets science.

Indulge in the allure of centuries-old traditions seamlessly interwoven with cutting-edge technology, where the essence of Japanese beauty is redefined.
Shop Now.

Redefine your routine

Discover the allure of carefully selected products imbued with the essence and spirit of Japan, each a testament to our dedication to unlocking the timeless beauty that resides within.
Redefine.
 
 
 

Kouyou:

Meaning the changing of Autumn Leaves. Just as the changing hues of these symbolise transformation, our products are crafted to embrace the natural evolution of your skin with grace and confidence.

Unearthed from
the roots of Japan.

At Kouyou, we honor Japan's rich culture of grace, precision, and reliability. Inspired by the essence of Omotenashi: the art of Japanese hospitality, we infuse our skincare with the same level of care and attention to detail.

Yawaraka softening scrub
£40.00 GBP
£40.00 GBP
Fukami deep impact serum
£85.00 GBP
£85.00 GBP
Tomei purifying lotion
£76.00 GBP
£76.00 GBP
Yoru night repair oil
£50.00 GBP
£50.00 GBP
Yoru night repair oil
£50.00 GBP
£50.00 GBP
Heian relaxing mask
£17.00 GBP
£17.00 GBP
Sucre Citrus Sucre Hakka+
Yawaraka softening scrub

A gentle daily sugar scrub for any skin type

Core Ingredients:

Beet sugar

£40.00 GBP
£40.00 GBP
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Frenava Balancing Serum Frenava Balancing Serum
Fukami deep impact serum

A balancing and nourishing base layer

Core Ingredients:

Organic fermented rice solution, Organic sake lees extract, Kuromoji water, Kuromoji Oil

£85.00 GBP
£85.00 GBP
Add to cart
Sake Yeast Extract Sake Yeast Extract
Tomei purifying lotion

A plumping dose of moisture for any time of day

Core Ingredients:

Moisturising amino acids, sake yeast extract

£76.00 GBP
£76.00 GBP
Add to cart
Night Repair Emollient Oil Night Repair Emollient Oil
Yoru night repair oil

A lightweight oil for rejuvenated skin

Core Ingredients:

Organic sake lees extracts and Kuromoji leaf/twig oil

£50.00 GBP
£50.00 GBP
Add to cart
Night Repair Emollient Oil Night Repair Emollient Oil
Yoru night repair oil

A lightweight oil for rejuvenated skin

Core Ingredients:

Organic sake lees extracts and Kuromoji leaf/twig oil

£50.00 GBP
£50.00 GBP
Add to cart
Kiu Face Mask Kiu relaxing face mask
Heian relaxing mask

A 10-minute boost for your skin’s healing power

Core Ingredients:

Hot spring water, ancient wild herbs

£17.00 GBP
£17.00 GBP
Add to cart

Created through
tradition, developed
with science.

It's the meticulous adherence to local ritual customs, where time-honoured practices blend seamlessly with the commitment of skilled craftsmen to ensure unparalleled quality. Behind every formulation lies detailed science-based calculations, meticulously crafted to deliver transformative results.

follow the story.

What makes Kouyou unique?

  • Use with your routine, not replace it

    Say goodbye to the dilemma of choosing between old favorites and new discoveries. With our premium products seamlessly integrated into your skincare repertoire

  • Made and refined with expert experience

    Our products are developed from time-honoured practices which blend seamlessly with the commitment of skilled craftsmen to ensure unparalleled quality

  • Unique with unparalleled quality

    Be the first to experience the transformative power of these coveted local ingredients

  • Products that work with your natural beauty

    At Kouyou, we redefine skincare as an intimate journey towards nurturing the natural health of your skin.

Testimonials

Sake Yeast Extract
Frenava Emoillient Oil
Frenava Emoillient Cream
Sucre Citrus
Sake Yeast Extract
Kiu Face Mask

This essence is a great booster when my skin is feeling a little dry, but not needing something as heavy as a moisturiser. I carry it in my bag and pat it onto my skin for a refreshing skin wake up.

Emily, Tomei purifying lotion

The oil is the BEST one I've used. Usually i avoid oils because i worry I'll get quite a greasy face but this has been incredible. Sinks in so well and the next morning my skin is more bouncy and dewy. Love it. I used it before going on a long haul flight and walked off the plane without dulk grey skin

Ruth, Yoru night repair oil

I am always so sceptical to try new skin products due to my exceptionally dry skin. However, the moisturiser is possibly the best product I’ve used and leaves my skin feeling super soft and hydrated

Gemma, Yobou protecting cream

The scrub is amazing. It smells so good and feels so nourishing for my skin. It is not like other exfoliants that I’ve used which always leave my skin feeling so dry. This feels so gentle and just melts away. I love it!

Lici, Yarawaka softening scrub

The serum is lovely, it has a really nice floral scent, it’s light not sticky and soaks in really well to your skin. Only one pump is needed to cover face and neck. I leave it a couple of minutes to absorb before layering my moisturiser on top. My skin feels plump and moisturised after, I’ve been using it a few months and still have plenty left.

Jenifer, Fukami deep impact serum

The face mask was such a treat to use on my skin which was feeling and looking dry in some areas. It was packed full of moisture and very gentle on my sensitive skin. I always find it tricky to find face masks which don’t flare up my eczema or have overpowering scents and ingredients.

Afterwards my skin noticeabley felt much softer and plumper, including the day after! I will definitely use this face mask again.

Charlotte, Heian relaxing mask