Our Story.

Kouyou was founded to highlight and celebrate products that are rooted in Japanese tradition. These products use local and unique ingredients blended with science, to create skincare products that have nature embedded at its core. We work with local suppliers and craftsmen to bring you exclusive and unique products. 

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We believe that time-honoured practices blend seamlessly with the commitment of skilled craftsmen to ensure unparalleled quality. Behind every formulation lies detailed science-based calculations, meticulously crafted to deliver transformative results.

About Our Ingredients.

  • Sakekoji(Malted Sake) /Komenuka (Rice Bran)

    Super fermented ingredients. They Improve moisturising and barrier function by utilising the mechanism of fermented ingredients.

  • Sugar Cane

    Promotes the activation of the skin's natural moisturising components by utilising the soothing, water-absorbing and penetrating properties of sugar. 

  • Thermal Water & Japanese wild herbs

    Provides the necessary moisture and elasticity to the skin with rich minerals from the features of hot spring water and Japanese wild plants.

What makes Kouyou unique?

  • Use with your routine, not replace it

    Say goodbye to the dilemma of choosing between old favorites and new discoveries. With our premium products seamlessly integrated into your skincare repertoire

  • Made and refined with expert experience

    Our products are developed from time-honored practices which blend seamlessly with the commitment of skilled craftsmen to ensure unparalleled quality

  • Unique with unparalleled quality

    Be the first to experience the transformative power of these coveted local ingredients

  • Products that work with your natural beauty

    At Kouyou, we redefine skincare as an intimate journey towards nurturing the natural health of your skin.

Testimonials

The serum is lovely, it has a really nice floral scent, it’s light not sticky and soaks in really well to your skin. Only one pump is needed to cover face and neck. I leave it a couple of minutes to absorb before layering my moisturiser on top. My skin feels plump and moisturised after, I’ve been using it a few months and still have plenty left.

Jenifer, Fukami deep impact serum

I love this scrub (rosemary)! The scent is really lovely but not overpowering. My face feels really clean and fresh afterwards and not dry at all. I have definitely noticed my skin looking brighter and less dull. The only exfoliant i would use on the regular.

Ruth, Yarawaka softening scrub

I also love that the ingredients are natural, as I like to know what I am putting on my body. I love the way my face feels after using the sugar scrub too, so soft and always feels like I’ve had a facial

Gemma, Yarawaka softening scrub

The face mask was such a treat to use on my skin which was feeling and looking dry in some areas. It was packed full of moisture and very gentle on my sensitive skin. I always find it tricky to find face masks which don’t flare up my eczema or have overpowering scents and ingredients.

Afterwards my skin noticeabley felt much softer and plumper, including the day after! I will definitely use this face mask again.

Charlotte, Heian relaxing mask